Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What is SEO?

Search engine optimization or SEO, in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.
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SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

Why is SEO important?

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

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